Traditional. Sustainable. Statement. Stylish.
India is a land with an end number of talented karigars and artisans. Artisans who are extremely proud of their traditions, their art, and their culture. All they want in a world of fast fashion, low prices, and discount culture is to be recognized.
Yūgen respects and values them while adding our own unique touch to it.
Aren’t you sick and tired of wearing pieces that are common?! Well, Yūgen is the cure to what ails you.
Yūgen strives to keep our products handmade, zero-waste, detailed-oriented, Eco-friendly, vegan, and practice Fairtrade.
Sustainable and Stylish.
Jewellery Care – Whilst we give a 100% guarantee on the timeless style, glamour, quirkiness, colour, and quality of our products, we urge you to keep them in their box (which we provide) when not worn. Also, to keep them away from direct water, moisture, perfume, and other harmful chemicals. Clean with a dry, soft cloth.